What is Swedish Candy? Exploring the Sweet-ish Sensation!

If you follow candy trends regularly, like we do, you may have heard some buzz on the internet lately about Swedish candy. I, for one was especially intrigued when I first heard the buzz on TikTok about a year ago. You see, I had always LOVED Swedish Fish as a kid. The texture made them what I thought to be the perfect gummy candy, soft, and more of a melts-in-your-mouth experience, rather than a gets-stuck-in-your-teeth type of traditional gummy (which I still love).

I always thought the Swedish people were really onto something, but I never really investigated the Scandinavian candy culture beyond their gummy little fishes. Luckily, thanks to some viral TikTok videos from high profile social media influencers, I have done a deep-dive into the unique flavors and textures of some of the most popular candy products from Sweden and let me tell you – I am super impressed!

Candy from Sweden is as diverse as it is delicious! Whether you’re craving salty licorice, fruity gummy skulls, or chewy cola bottles, Swedish candy has something to satisfy just about everyone’s sweet tooth. And the best part? It’s not just about the flavors – it’s about the experience. From their unique candy traditions to their love for bulk candy (more on that later), the Swedes sure know how to make sweets truly special.

Swedish Candy Culture: Lördagsgodis and the Art of Bulk Candy

If you think Americans love candy, wait until you hear about Sweden’s obsession with sweets! But here’s the twist: in Sweden, candy is more than just a treat, it’s a tradition. One of the most fascinating aspects of Swedish candy culture is Lördagsgodis, which directly translates to “Saturday candy.”

Growing up, Swedish kids are typically allowed to indulge in candy only on Saturdays (or sometimes the entire weekend). This practice not only makes candy feel extra special but also helps them foster a healthy relationship with their sweet treats. Imagine the excitement of waiting all week for that one glorious day to dig into your favorite candies!

And when it comes to enjoying candy, the Swedes have perfected the art of bulk candy. Known as lösgodis (literally “loose candy”), this is Sweden’s version of pick-and-mix candy. Walk into any Swedish candy store, and you’ll find an entire wall dedicated to lösgodis, with hundreds of options to choose from.

We’re talking gummy fish, sour cola bottles, licorice twists, and even chocolate-covered nuts for those who want a slightly healthier option. The variety is endless, and the best part is that you can mix and match to create your own personalized candy bag, something they call: godispåse.

This may sound familiar to some of you. It’s not unlike the candy salad trend that’s taken TikTok by storm! Just like candy salads, lösgodis is all about combining your favorite flavors and textures into one delicious mix, where the possibilities are endless. And let’s be honest, there’s something incredibly satisfying about digging into a big bowl (or bag) of candy, no matter where you’re from!

They also have something called Myskväll, which means “cozy night”. Much like American’s “Netflix and chill” this usually refers to staying at home, watching a movie and enjoying your bag of candy as a sweet treat to cap off the evening. It could also be a cozy night at home, just playing board games with your family. All of this points to a culture that really cherishes their sweet moments with family and friends!

Why Swedish Candy Stands Out: Quality Ingredients and Unique Flavors

So, what makes Swedish candy so special? Beyond the fun shapes and vibrant colors, we think a lot of it is all about the ingredients. Swedish candy is well-known for its high-quality standards, which means no shortcuts are taken when it comes to flavor or nutrition. Here’s just a few reasons why candy lovers around the world are raving about Swedish sweets:

1. They Use Real Sugar and Contain No High Fructose Corn Syrup: Unlike many candies in the U.S., Swedish candy is made with real sugar, giving it a cleaner, more natural sweetness. You won’t find any high fructose corn syrup here – just pure, delicious sugar that lets the unique flavors of their candy come through naturally.
2. Natural Coloring Agents: While some candies rely on artificial dyes (like Red #3, which the FDA has announced will be banned in the U.S. starting in 2027), Swedish candy makers prefer natural coloring agents. Think vibrant hues derived from fruits, vegetables, and other plant-based sources. Not only does this make the candy look beautiful, but it also means you can feel good about what you’re eating.
3. Vegan Candy Options: Many Swedish candies are vegan-friendly, thanks to the use of corn starch, or glucose instead of gelatin. This makes them a great choice for anyone following a plant-based diet, or for those who simply prefer their gummies without animal-derived ingredients.
4. Gluten-Free Goodness: If you’re avoiding gluten, you’re in luck! Many Swedish gummies and candies are naturally gluten free, making them a safe and delicious option for people with certain dietary restrictions.

Taste the Newest Trends with Swedish Candy from Redstone Foods!

As we’ve demonstrated here, the Swedish candy trend is one that will likely continue to grow in the foreseeable future. As America’s favorite candy distributor, Redstone Foods has recently acquired a generous stock of Bubs Godis candy, offering the unique flavors and textures from the Scandinavian region of Europe.

BUBS Godis Skalle: Gummy Skulls with a Twist

Cool Cola Flavor: These gummy skulls are the ultimate treat for cola lovers! With a fizzy, refreshing cola flavor and a chewy texture that’s just right, these skulls are as fun to eat as they are to look at. Perfect for Halloween, movie nights, or just satisfying your sweet tooth, these gummy skulls are a must-try for anyone who loves a little adventure with their candy selections!

Sour Skulls: For those who like their candy with a mouth-puckering punch, the Bubs Godis Sour Skulls deliver a tangy explosion of flavor that’ll make all of your taste buds tingle. These chewy, sour gummy skulls are a hit with kids and adults alike, but just make sure you’re prepared for a puckered-up smile after every bite!

BUBS Godis Goody Sour Ovals: A Flavor Fiesta of Fun

Strawberry Vanilla: Sweet, tangy, and oh-so-creamy, these Strawberry Vanilla sour ovals are a flavor combo you didn’t know you needed. The fruity strawberry pairs perfectly with the smooth vanilla, creating a candy that’s as refreshing as it is indulgent.

Banana Toffee: If you’re a fan of unique flavors, these Banana Toffee sour ovals are here to wow you. The tropical sweetness of banana meets the rich, buttery notes of toffee for a candy that’s as unexpected as it is delicious.

Fruity Pear: Crisp, juicy, and delightfully tangy, the Fruity Pear sour ovals are a refreshing treat for anyone who loves fruity candies. Each bite is like biting into a perfectly ripe pear, only sweeter and way more fun!

Swedish Fish Assorted Flavors Theater Box

No Swedish candy roundup would be complete without the iconic Swedish Fish! These retro chewy candies have been a global favorite for generations, and for very good reason. With their soft, melt-in-your-mouth texture and bold fruity flavors, Swedish Fish are the perfect snack for movie nights, road trips, or just whenever you need a little sweetness in your day. Packaged in a convenient theater box, they’re ready to pair with a bucket of popcorn for the ultimate cozy night in.

With a world of flavors and textures, Swedish candy offers a truly unique snacking experience. From the chewy, fruity goodness of Bubs Godis to the iconic, fish-shaped delight of Swedish Fish, these Scandinavian treats are a must-have for any candy lover. Known for their bold flavors, high-quality ingredients, and perfectly balanced sweetness, Swedish candies really stand out from the crowd!

Exploring Swedish candy means indulging in a mix of sweet, sour, and salty sensations that keep you coming back for more. Whether you’re a fan of classic gummies, tangy licorice, or innovative new treats, we’ve got a vast selection to satisfy all of your sweet tooth’s cravings.

Sign up for an account with us online today or give us a call to experience why Redstone Foods is America’s favorite candy distributor. Let us help you bring a little Sweet-ish magic to your candy selection!

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